OUR PHILOSOPHY

We are ELSK®

The way we think

We want to challenge what is established, break out from the norm, target the niche and guide people towards the choice of better and more durable products. We want to create an ELSK-universe which can inspire people to choose high-quality products and provide knowledge and consciousness about how the fashion industry works. Our main focus is to build a remarkable company and show our love for what we do. Therefore, we create products of superior quality and run our business in an innovative and lean way. We want to be a market leader in sustainable and circular clothing. For us, it is crucial to focus on leaving as small a footprint as possible and treating nature with respect.

We want to build a community around our brand and our vision. A tribe of people who identify themselves with our values and engage with us towards a common goal. Therefore, we interact with our customers, by communicating with them, among others through social media, and by building a personal relationship with them. We are committed to sharing our values with our customers and the people we collaborate with.

How we buy

We like to keep things simple. We work with reputable suppliers who are known for producing high-quality garments and with whom our products can be made in an environment-friendly way. Our products are made in countries with reasonable environmental laws and in manufactures where the employees are treated with respect.

Yes, it makes our products cost more, but to us, there is no other possible way of doing business. If you share our values and if for you, sustainability and high-quality are a priority when choosing clothes, we are sure you understand our vision.

We need to make a profit in order to exist, but we also wish to build a company that can truly impact the fashion industry and guide both customers and manufactures to prioritize the environment. Financial gain is not what is motivating us. We could easily make more money by doing something else. But we are driven by the urge to make an impact. To raise the bar to better products, to do our part in changing the fashion industry and to be a market leader in terms of sustainability and quality.

We always try to improve and to learn. Our journey continues and hopefully we will keep on raising our own bar.

We believe that every time you buy something, you cast a vote. A vote for the company you are buying from. So make your vote count, and buy from companies that share your values. Our hope is that more people will buy less, but better. Don’t be mindless. Think before you buy and buy only what you truly love and need.

We are proud to be among the first brands that signed up for the 2020 Circular Fashion System. It is an initiative launched by the Copenhagen Fashion Summit in Spring 2017. By signing up for the System, we are committed to the following:

• Increasing the volume of used garments collected
• Implementing design strategies for cyclability
• Increasing the volume of used garments resold
• Increasing the share of garments made from recycled textile fibres