Established in 2013

– in Thy, Denmark.

ELSK® was founded in 2013 by Lukas L. Leszczynski and Lars Riis, who both grew up in the northern part of Denmark, Thy. They moved away to study, work abroad and to travel. Their paths crossed again in the beginning of 2013, when they decided to create ELSK®, a small fashion brand inspired by their roots in Thy, which is strongly focused on sustainability.

Our purpose

Creating a company that offers the best value-for-money clothes in the world, while using our business to lead the way in creating sustainable fashion and inspire both consumers and other businesses to focus on the environment.


Our vision is to make the best value-for-money clothes in the world. ELSK is a company that challenges what is established, breaks out from the norm and guides people to choose better and long-lasting products. We want to make a difference, a real difference. For us, treating our manufacturers with respect and value their work as well as respecting the environment are a must. We want to give something back to nature and to the people who support us. We are racing to the top and not to the bottom. We are striving for better instead of cheaper.